Green living, zero waste and eco-friendly lifestyles are some of the fastest-growing sustainability niches online. Move over travel pictures and fitness reels, there’s a whole audience of people wanting to know how to live more sustainably. Creating eco-friendly content for social media and websites is a great way to educate and inspire others into taking sustainable steps.
You don’t need thousands of followers to affect positive change either. I’ve had plenty of people from my “real life” tell me I’ve inspired them to take notice of the plastic waste they produce and to quit fast fashion via my blog, podcast and Instagram. Now imagine the kind of impact we can create if we all start sharing eco-friendly content.
But the sustainability niche covers a whole lot of topics. And as the adage goes, if you’re trying to talk to everyone, you’re talking to no one. Instead, it’s much better to establish yourself as an expert or advocate in one niche of sustainability. Not only will this help you build a deeper connection with your audience. But it makes creating eco-friendly content much easier with the focus it provides. So today we’re going to talk about 5 different sustainability niches you can choose to focus on. Let’s get into it.
We all know constantly creating content is hard work. It’s easy to run out of ideas or fall into the trap of posting for the sake of it. That’s why I’ve created a free download with 101 eco-friendly content prompts to help you create inspiring sustainability content. Each prompt can help you create social media, website, video or audio content to share your sustainability secrets with the masses. Grab your free download now:
An eco-friendly lifestyle is a wider niche within sustainability that can be great for beginner eco-friendly content creators to focus on. An eco-friendly lifestyle is where we try to make decisions within our current reality that are less or not harmful to the environment. Eco-friendly lifestyle content focuses on small, accessible changes the average person can make in their day to day life
Types of content include:
- Sustainable swaps from wasteful items such as single-use plastic and fast fashion.
- Providing data and information regarding the environmental impact of human activities such as flying or dietary choices.
- Implementing eco-friendly habits such as composting and bulk shopping.
A zero waste lifestyle focuses primarily on reducing waste of all kinds. While actual “zero waste” is hardly an obtainable goal, the buzzword has become recognised by audiences as a practice of limiting waste. Common areas that zero wasters tend to focus on include limiting food waste, swapping out single-use items for reusables and second-hand shopping. Many content creators like to focus on imperfect zero waste or low waste lifestyles to encourage newbies to take action.
While reducing waste is an admirable part of sustainability, it’s worth noting that not all aspects of zero waste are eco-friendly. Zero wasters tend to encourage the use of packaging material like glass because they are infinitely recyclable. While this ticks all the boxes for reducing waste, glass is bad for the environment. If you’re wondering why, go back to episode 3 “Glass is BAD for the environment” to find out. It’s here that we can start to see the differences between the niches. Neither is right or wrong, but there are key differences.
Plant-based, vegan and flexitarian lifestyles are rising in popularity. This is for a variety of reasons including ethics, the environment and saving resources. As I mentioned in last week’s episode, it takes 2.8 kg of human-edible grains to produce 1 kg of meat.
Whichever way you spin it, eating meat has a hefty environmental footprint and can contribute to deforestation. More and more people are becoming aware of this toll and opting to reduce or eliminate animal products from their diets. Focusing on this niche can help educate people on alternatives to animal products and show the accessibility of eating more plants. From recipes to brand recommendations, plant-based content creators can offer a lot of knowledge to reforming carnivores.
Climate change advocacy
Climate change advocacy is very different from the individual action niches I’ve just mentioned. It focuses more on demanding climate action from governments and holding big businesses accountable for their pollution.
Creating climate change advocacy content helps to educate your audience about the reality of it and directs them to where they can take action. Whether by voting, petitioning and protesting. Climate change advocates rarely focus on individual sustainability actions; because we all know switching to LED light bulbs isn’t going to stop catastrophic global warming. That doesn’t mean someone who makes content about limiting your impact on the earth is any less credible, it just means they have a different focus and are creating content for a different audience.
Ethical practices advocacy
Human rights abuses, animal exploitation and general dodgy behaviours have been linked to the everyday products we buy. From the cocoa in our chocolate to cheap fashion brands, it’s common to find modern slavery, child exploitation and unfair working conditions in these supply lines. Luckily, a new generation of businesses is popping up to offer alternatives for conscious consumers who want to vote with their money.
Eco-friendly content creators can focus on ethical options, alternatives and swaps. This is done best with a healthy dose of truth-telling and education about what lies behind some of the biggest brands and their products. This could include:
- Highlighting brands that are offering ethical alternatives in areas like food and fashion.
- Calling out brands who make their profits with unethical practices and employ greenwashing marketing tactics.
- Providing information on how to shop ethically including certifications to look out for and items to avoid.
Eco Action Step
If one or more of these sustainability niches resonated with you, add it to your social media bios and/or website to tell potential followers what to expect. It doesn’t mean you’re restricted to only creating that form of sustainability content. But it will help you create with focus and niche down so that you’re attracting the right people.